WHY WORK WITH AMANDA

A thorough understanding of what running a small business involves.

As well as designing websites, Amanda manages two of her own e-commerce businesses. She appreciates how critical it is for a website to look good, and to work hard, attracting customers, presenting products clearly, and ensuring the buying experience is easy.

A background much broader than you might expect from an independent designer.

Amanda was fortunate enough to begin her career during the final years of traditional graphic art and design. She learnt her craft at a drawing board, rather than a computer, producing technical illustrations by hand, dry-transfer lettering with Letraset, preparing artwork for print and designing logos. Prior to this, she worked at a printing company, typesetting with lead type for print runs on an antique Heidelberg letterpress printer.

Amanda created work for airlines, retail brands and national campaigns, including posters displayed across the London Underground. She then progressed to dynamic advertising agencies and design studios in London and Sydney, working with clients such as Marks & Spencer, Harrods, Fortnum & Mason, Qantas, and the Sydney 2000 Olympics. That foundation in traditional craft and commercial design is carried into every project, however small.

A world that is inhabited, not just observed.

Amanda is also an accomplished artist, who sells her work via her website, and she has fine-tuned her online presentation over many years. She knows what to show, how to sequence it, and where to place the elements that need to be available, but should sit unobtrusively in the background. Her expertise is the result of extensive experience and comprehensive research, wearing the hats of both designer and commercial artist.

Over a decade’s experience building and running Shopify stores.

As a dedicated Shopify Partner, Amanda has run her own retail sites on the platform for over twelve years, while also creating similarly successful stores for her clients. She knows the platform inside and out. Your store will be set up correctly from the start, and handed over to you fully operational, with easy instructions to start selling, and Amanda on hand to provide as much or as little support and guidance as needed, while you take the reins.

Customisation through collaboration.

No two businesses are completely alike and, before embarking on any project, Amanda will take time to fully understand yours, and to ascertain your priorities. She will then offer clear advice, considered design and practical solutions that support your goals, resulting in a process that is straightforward, collaborative and enjoyable.

HOW AMANDA CAN HELP YOUR BUSINESS

Shopify Website Design

Amanda specialises in Shopify e-commerce websites for small businesses, artists and makers. She creates online shops that combine thoughtful design with practical functionality—beautiful to look at, easy to manage and designed with your customers in mind.
If you already have a Shopify website that isn’t performing, Amanda can provide advice and improvements, endeavouring to avoid a complete rebuild.

Graphic Design & Creative Support

From logos and branding to printed materials and creative copywriting, Amanda brings decades of professional design experience to every project. Her background in traditional graphic design, typography and print production has given her a deep understanding of what makes design clear, effective and visually engaging.

In addition to website work, Amanda offers illustration, copy editing, proofreading and visual identity advice. She also works with a talented copywriter for projects that require some wordsmithery.

Once your website is live, optional ongoing support is available for updates, improvements and operational queries, allowing you to keep the focus on running your business.

Services include
• PDF flyers for email and digital marketing
• Leaflets and flyers
• Brochures and catalogues
• Logos and branding
• Business stationery and print design
• Illustration
• Copy editing and proofreading
• Visual identity advice

READY WHEN YOU ARE

Specialising exclusively in Shopify websites for e-commerce businesses, rather than across multiple platforms, Amanda has chosen to focus on one that she knows extensively, genuinely enjoys using and can wholeheartedly recommend to her clients. She is able to provide a streamlined, efficient service and ongoing advice based on real experience.

However large or small your project, if you feel your business may benefit from an improved visual identity, online presence or e-commerce optimisation, Amanda will be delighted to hear from you, and to provide you with an estimate.