WHY WORK WITH ME

A thorough understanding of what running a small business involves

As well as designing websites, I manage two of my own online businesses. I know how critical it is for a website to look good and work hard: attracting customers, presenting products clearly and making the buying experience easy.

A background broader than you might expect from an independent designer

I was fortunate to begin my career during the final years of traditional graphic art and design. I learnt my craft at a drawing board rather than a computer, producing technical illustrations by hand, using Letraset for dry-transfer lettering, preparing artwork for print and designing logos. Before that, I worked at a printing company, typesetting with lead type for print runs on an antique Heidelberg letterpress printer.

I produced work for airlines, retail brands and national campaigns, including posters displayed across the London Underground. I then moved on to dynamic advertising agencies and design studios in London and Sydney, working with clients such as Marks & Spencer, Harrods, Fortnum & Mason, Qantas and the Sydney 2000 Olympics. That foundation in traditional craft and commercial design is something I carry into every project, however small.

It’s a world I inhabit, not just observe

I’m a working artist too, and I sell my work through this website. I know what to show, how to sequence it, and where to place the elements that need to be available but should sit unobtrusively in the background.

Over a decade’s experience building and running Shopify stores

As a long-time Shopify Partner, I’ve run my own retail sites on the platform for over twelve years, while also creating stores for clients. Your website will be set up from scratch and handed over to you fully operational, with guidance to maintain it, and I’m on hand to provide as much or as little support as you need while you take the reins.

Customisation through collaboration

No two businesses are alike. Before embarking on any project, I take time to fully understand yours and to ascertain your priorities. I then offer clear advice, considered design and practical solutions that support your goals, resulting in a process that is smooth, collaborative and enjoyable.

HOW I CAN HELP YOUR BUSINESS

Shopify Website Design

I specialise in Shopify websites for small businesses, artists and makers, from full online shops to non-ecommerce sites for those who simply need an online presence. I create sites that combine thoughtful design with practical functionality – beautiful to look at, easy to manage and designed with your customers in mind.
If you already have a Shopify website that isn’t performing, I can provide advice and improvements, endeavouring to avoid a complete rebuild.

Graphic Design & Creative Support

From logos and branding to printed materials, I bring decades of professional design experience to every project. My background in traditional graphic design, typography and print production has given me a deep understanding of what makes design clear, effective and visually engaging.

In addition to website work, I offer illustration, copy editing, proofreading and visual identity advice. I also work with a talented copywriter for projects that require some wordsmithery!

Once your website is live, optional ongoing support is available for updates, improvements and operational queries, allowing you to keep the focus on running your business.

Services include
• PDF flyers for email and digital marketing
• Physical leaflets and flyers
• Brochures and catalogues
• Logos and branding
• Business stationery and print design
• Illustration
• Copy editing and proofreading
• Visual identity advice

READY WHEN YOU ARE

I specialise exclusively in Shopify websites, for both ecommerce and non-ecommerce businesses, rather than working across multiple platforms. I’ve chosen to focus on one that I know extensively and can wholeheartedly recommend, which means I can provide a streamlined, efficient service and ongoing advice based on real experience.

However large or small your project, if you feel your business may benefit from an improved visual identity, online presence or ecommerce optimisation, I’d be delighted to hear from you. Please scroll down and tell me a little about your project.